Smart: Journal of Social Media Marketing and E-commerce (SMarket) is published triannually, releasing three distinct issues per volume year. The scheduled publication months are:

• Issue 1: February

• Issue 2: June

• Issue 3: October

Rationale and Publication Strategy

This triannual schedule is strategically designed to balance the rigorous demands of a double-blind peer review process with the need for rapid dissemination of contemporary research. Given the fast-paced, highly volatile nature of digital economics, social media algorithms, and e-commerce trends, this frequency ensures that SMarket consistently provides scholars, policymakers, and industry practitioners with timely, relevant, and empirically sound insights.

Accepted manuscripts that have completed the copyediting and formatting processes may be made available online as "Articles in Press" or "Early View" prior to their formal assignment to the next scheduled issue. This approach maximizes the immediate academic impact and citation potential of our authors' research.