Smart: Journal of Social Media Marketing and E-commerce (SMarket) is fundamentally committed to the democratization of knowledge and the accelerated dissemination of cutting-edge research within the digital economy. We operate strictly as a fully Open Access journal.

Given the rapid evolution of social media algorithms, e-commerce business models, and digital consumer behavior, we believe that restricting access to empirical findings and theoretical advancements behind paywalls stifles market innovation and academic progress. Therefore, SMarket provides immediate, unrestricted online access to all published content.

Alignment with the Budapest Open Access Initiative (BOAI)

Our open access policy is constructed in accordance with the definition established by the Budapest Open Access Initiative (BOAI).

Specifically, this means:

• Unrestricted Availability: All articles are freely available without charge to the user or their respective institutions immediately upon publication.

• User Rights: Readers are explicitly permitted to read, download, copy, distribute, print, search, or link to the full texts of the articles, crawl them for indexing, pass them as data to software, or use them for any other lawful academic or commercial purpose.

• No Prior Permission Required: These user rights are granted without the need to seek prior permission from the publisher or the author, provided that standard academic attribution is maintained in accordance with our CC BY-SA 4.0 licensing agreement.

Financial Structure and Accessibility

SMarket ensures that the financial barriers traditionally associated with scholarly publishing do not impede the global exchange of ideas. By providing open access, we aim to support policymakers, digital marketing practitioners, e-commerce strategists, and academic researchers particularly those in emerging markets like Indonesia and the broader Global South in accessing the data and insights necessary to navigate and compete in the modern digital landscape.