BUNANDI, Bunandi; MAUPA, Haris; HANDOYO, Sarwo Edy. Effects of Perceived Benefit and Cost on Customer Loyalty in Trade SMEs. Smart: Journal of Social Media Marketing and E-commerce, [S. l.], v. 1, n. 2, p. 19–36, 2026. DOI: 10.65101/smarket.v1i2.78. Disponível em: https://ejournal.smartpedia.co.id/index.php/SMarket/article/view/78. Acesso em: 8 oct. 2026.