(1)
Maharani, I. A. K.; Sudarningsih, N. K.; Parta, I. B. M. W. Brand Image Partially Mediates 4C Instagram Marketing on Coffee Shop Purchase Decisions. Smart: Journal of Social Media Marketing and E-commerce 2026, 1 (2), 1-18. https://doi.org/10.65101/smarket.v1i2.75.